Experience an exciting day full of valuable insights about internationalization and the role of design when entering new markets. On November 14, 2024, together with the Internationalization Center Styria (ICS), we invite export-oriented companies to exclusive company visits to Neuroth and Messner. Discover how these two successful Styrian companies master challenges and opportunities on international markets and achieve a decisive competitive advantage through design.

What can you expect?

We start the day at the Neuroth Group, an internationally successful hearing acoustics company that successfully positions its products and services throughout Europe with a pioneering spirit and state-of-the-art technologies. An exclusive tour of the production facility and the subsequent exchange of insights will give you the opportunity to learn first-hand how design and strategic planning can work together to successfully shape international expansion.

After lunch, the tour continues to Messner GesmbH, a “hidden champion” from Styria that has established itself on international markets through innovative solutions and strategic skill. Find out how Messner plans its market entries, masters cultural challenges and how unique products are created through exclusive craftsmanship.

Program overview

• 09.00 Meeting point at ICS – joint departure by bus
• 10.00 1st Stop – Neuroth: guided tour, insights & exchange
• 12.15 Lunch
• 13.30 Onward journey to Messner
• 14.00 2nd Stop – Messner: guided tour, insights & exchange
• 16.00 Departure from Messner
• 17.00 Arrival at Graz (ICS)

Why should you attend?

Internationalization opens up new markets and growth opportunities for you, but it also brings with it numerous challenges. On this visit, you will learn how Neuroth and Messner have overcome these challenges through careful planning and targeted design strategies. Learn how design can be used as a differentiator in saturated markets and gain valuable insights that will help you optimize your own internationalization strategy.

Take advantage of this unique opportunity to learn from the experiences of these internationally successful companies, gain valuable impulses for your market entry and exchange ideas with the other participants.

Register here free of charge and secure one of the limited places for this exclusive and practical day. Registration deadline is November 7, 2024.